In last 200 years, the global human population has grown from about 1 billion to close to 8 billion today. Growth of human population, large scale industrialization and addiction to fossil fuel is leading build-up of greenhouse gases and global warming. Climate change is a “crisis multiplier” that has profound implications for international peace and stability.
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Climate crisis is further exacerbated by air, water, and land pollution. Globally pollution causes about nine million deaths per annum. Plastic, a large polluter, is a global menace despite its usefulness. Single-use plastic is only partially recycled and is dumped in oceans or landfills hurting all forms of living beings on the planet. With massive swirling plastic garbage patches in every water body, oceans are predicted to have more plastic than fish by 2050. Global warming and pollution are existential crises, challenging all governments, scientists, investors, and entrepreneurs to work together to avert biggest threat to humanity ever.

Our Purpose and Our Contribution
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The Lancet study states that more than 1.6 million premature deaths due to air pollution and more than 500,000 were caused by water pollution in India in 2019. About 50 billion plastic bags, equivalent to about a billion litres of fuel oil, are dumped every year. Additionally, tires used for all automotive applications eventually get dumped after getting worn out. India’s huge amount of plastic/rubber (“combustible”) scrap urgently needs environment-friendly solutions.

Like plastics, there are other valuables that society can retrieve from Municipal Solid Waste(“MSW”). India produces 170 Kilo Ton per day of MSW and there exists 960 million tons of legacy MSW in India – a huge source of health & wellness concern. Sorting MSW with the right technologies and processes can generate alternative fuels from Dry-Sorted Waste and bio-CNG gas and hydrogen from Wet-Sorted Waste. The social impact of handling MSW with the right technology is enormous: you can provide 90 million people daily with electricity by converting daily fresh waste to energy. Legacy MSW is worth more than USD 60 billion in electric power.

These are two major areas that are in focus at Ideation3x. Our mission “under 2 degrees Celsius” is to create alternatives to fossil fuels to reduce Green HouseGases (GHG). We are investing resources and through our technologies, we are planning to achieve the stated goal in India and later in ASEAN countries.

Ideation3x, along with its partners, began to win Integrated Solid Waste Management (“ISWM”) concessions in India. Today we have approx. 1500TPD Fresh Waste for the next 15 years and approx. 4 million Tons of Legacy Waste concessions. We will win more tenders in future as we keep succeeding in reducing waste and being the champion in leading the way to reduce tangible climate targets. Our target is to achieve USD 250 million in Revenue by March 2026 along with reducing 3.8 million tons of GHG, which is equivalent to no emissions from 800K cars for a year.
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10% of the world's solid waste or over 80% of the solid waste in South Asia comes from India, which is around a USD 14 billion business opportunity. Addressing these problems and showcasing a sustainable business model will create a tsunami of activities and investments in addressing global GHG emissions and support for the circular economy.